Niumee: eCommerce & In-Store Campaign
Glow Beyond: Transforming Niumee’s Skincare Sales with Precision eCommerce Strategies.

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What we built.
From November 1, 2021, to January 1, 2022, The Growth Bully executed an eCommerce campaign for Niumee, focusing on key skincare and cosmetic treatment offerings. The campaign aimed to boost conversions across segmented ad sets, driving sales and maximising reach for Niumee's direct purchase channels.
Key achievements.
Average Cost per Click (CPC)
Services delivered.
4-Stage Marketing Funnel
Designed to guide potential customers from awareness to purchase by leveraging targeted content and ad placements.
PPC Campaigns
Utilised pay-per-click ads on social media to capture traffic quickly, encouraging direct purchases.
Facebook Ad Campaigns
Deployed ad sets tailored to specific skincare and cosmetic treatment interests, enhancing engagement and conversion rates.
Audience Segmentation and Retargeting
Focused on reaching users who previously interacted with Niumee ads, maximising potential for conversions.
Campaign strategies.
Audience Segmentation
Focused ad sets on specific skincare needs to improve relevancy.
Seasonal Promotions
Capitalised on Black Friday deals to drive engagement and increase conversions.
User-Generated Content (UGC)
Incorporated real customer content for authenticity and engagement.
Dynamic Retargeting
Targeted potential customers who had shown interest in Niumee’s offerings.
What it proved.
The Growth Bully’s targeted, segmented campaign for Niumee resulted in impressive reach and engagement. The data gathered from ROAS performance provides key insights for optimizing future campaigns and boosting Niumee’s eCommerce strategy.

The advantage.
Boost brand awareness and loyalty.
Drive engagement and interaction.
Increase online visibility and traffic.
What our clients say.
Other projects.
Let's get started.
Book a call. We'll look at what you are running, where the money leaks, and what we would fix first.









