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About The Growth Bully

A lean Malta agency built on numbers.

We turn ad spend into revenue, leads and return you can measure to the euro. For e-commerce, retail, local Malta brands, consumer names and B2B alike.

See the numbers
25.61×

ROAS, Bigmat

1,305

leads at €5.28, Bajada New Energy

€0.12

cost per click, The Legend

Stephen Ellul, founder of The Growth Bully

Stephen Ellul

Founder, The Growth Bully

stephenellul.co →

Trusted by brands that don't settle for vanity metrics

Levi'sAlproJames CaterersLiquigasBajada New EnergyDave's SupermarketTech.MTHeetchEC EnglishThe ExterminatorSterling JewellersVon Der HeydenAMC MarketingBusy BeeElectrofix
Why we exist

Marketing built for revenue, not vanity.

Most marketing chases numbers that look good in a report and do nothing for the bank account. We build systems that turn attention into booked business, then track every result back to the work that earned it.

We are founder-led and hands-on. Stephen reviews and signs off on every piece of work that leaves the agency, so the quality bar stays the same whether it is an ad, a campaign or a full pipeline build. We work with Malta businesses and international clients who want the same thing: more of the right customers, fewer wasted hours, and a marketing function that drives revenue.

25.61×

Return on ad spend

€1,199 into Bigmat campaigns returned €30,725 in tracked revenue.

How we work

Four rules behind the numbers.

The way we run every account, so you always know what you are paying for and why.

Outcomes over output

We measure success by booked business and revenue. Every deliverable maps to a result that matters.

Systems that scale

We build repeatable engines that run month after month. Once a pipeline is working, it keeps working and gets sharper over time.

Founder-led, no hand-offs

We stay close to every account and sign off on the work. You get senior attention from the team that runs your campaigns.

Tracked to the euro

Revenue, leads and return on ad spend, measured and reviewed. If we can't measure it, we don't run it.

The proof

The work, by the numbers.

1,305

Leads for Bajada New Energy at a blended €5.28 cost per lead.

25.61×

Return on ad spend for Bigmat. €1,199 in, €30,725 of tracked revenue.

+193%

Month-on-month lift in views for Levi's Malta after we rebuilt the social engine.

6.14×

Return on ad spend for NJA Trading in a single month of selling online.

€0.16

Cost per click for Citadel Insurance, holding cost down at scale.

€0.12

Cost per link click for The Legend on paid social.

Who we work with

A small roster, on purpose.

Being honest about fit is how the results stay consistent and how nobody wastes the other's time.

A good fit

This is for you if

  • You want marketing judged on revenue and return you can bank.
  • You sell to real customers, online or in store, and want more of them.
  • You want a senior operator close to the work who knows your account.
  • You are ready to build a pipeline that compounds month after month.
Not a fit

This is not for you if

  • You want follower counts and likes as the headline result.
  • You want a big agency name on the invoice more than the outcome.
  • You are looking for a one-off campaign with no system behind it.
  • You do not have a real offer that customers want to buy.
Testimonials

What our clients say.

The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.

Duncan Friggieri

Duncan Friggieri

Business Development Manager at Busy Bee

The Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.

Alexia Sant Manduca

Alexia Sant Manduca

Director at Fontanella Tea Garden & Vinum Wine Bar

The Growth Bully's campaign boosted engagement and delivered results for our core skincare offerings.

Maria Bugeja

Maria Bugeja

CEO at Niumee

The Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.

Carolina

Carolina

Marketing Manager at Liquigas

Working with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.

Joseph Barbara

Joseph Barbara

Director at James Caterers

The Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.

Zach Ciappara

Zach Ciappara

CEO at FreeHour

Ready to put those kind of numbers against your name? Let's talk.

Tell us about your business and we will show you how we would build your pipeline.

Ready to grow?

Let's get started.

Book a call. We'll look at what you are running, where the money leaks, and what we would fix first.

Real results, tracked to the euro. Your growth plan in 30 minutes.Book a growth call →