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Real articles and guides to help you get better at marketing. We break down the strategies that work, share the wins, and hand you tactics you can put to work today.
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If you already know what is broken.
Articles are the long answer. If you would rather go straight to the work, start with the channel that is costing you the most. Facebook and Instagram campaigns are covered on Meta ads, search demand on Google Ads, and the enquiry-to-customer side on lead generation. If the question is which channels you should be running at all, begin at digital marketing in Malta.
Two questions come up before every other one. What this should cost is answered on what it costs, and what advertising actually costs in this market, measured from live local accounts rather than international averages, is in the Malta ads benchmark report.
Featured articles.
What a Lead Is Worth: The Maths Before You Set a Cost Per Lead Target
Benchmark cost per lead figures describe other businesses. Three numbers from your own accounts give you the figure you can actually afford to pay for one.
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You Are Marketing to 3%: Where the Other 97% of Your Market Is
Only a small slice of any market is buying today, and in a small market you finish it in weeks. What each of the other bands needs the ad to ask for.
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Two Guarantees: One Removes the Risk of Starting, One Removes the Risk of Failing
Most guarantees remove the wrong risk. One gets a hesitant buyer to start, the other keeps them when results are slow. How to word both so they hold.
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Hooks Decay: Why Your Best Ad Stops Working and What to Change
Your best ad will get more expensive. In a small market the creative is rarely what wore out, the argument inside it is. What to change, and in what order.
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We Audited Every Lead Gen Ad We Ran. Click-Through Rate Predicted Nothing.
We matched 394 leads from 40 ad creatives back to our CRM. Click-through rate and hook rate had no relationship with clients. Here is what did.
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What Breaks If Your Leads Double Tomorrow: Traffic, Systems or Skills
Most businesses that think they need more leads have a systems or skills problem instead. Three questions tell you which, before you spend a euro on ads.
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Wedding and Events Marketing: One Booking, One Chance
Venues and planners sell dated stock that cannot be restocked. Advertise the dates you can still fill and reply before the shortlist closes.
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Hiring a Freelance Marketer vs an Agency Retainer: What It Actually Costs
A day rate is not the whole cost. The honest comparison between a freelance marketer and an agency retainer, including the lines nobody invoices.
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Property Developer Marketing: Selling Units Before They Exist
Off plan units are reserved from a floor plan and a payment schedule, not a render. How to build the list, phase the release and advertise remaining stock.
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IT and Managed Services Marketing: Retainers Sell Like Retainers
Managed IT is bought on switching risk, not features. How to market to prospects who already have a provider, and reach them when the window opens.
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Logistics and Freight Marketing: Selling to Shippers, Not Searchers
Freight demand is not searched for, it is negotiated. How to run logistics marketing as a named account motion built on lanes, timing and reply speed.
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Education Marketing: Enrolment Runs on a Calendar
Families choose a school long before they apply. How to plan the enrolment year backwards from the decision points that matter, and fund the quiet months.
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Get aggressive with your marketing.
Read up, then put the winning strategies to work today.
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