Bajada New Energy: 1,305 Qualified Leads at a 5.28 Blended Cost
A steady, efficient lead engine that kept the sales team consistently fed across renewables and home water treatment.
Trusted by brands that don't settle for vanity metrics
What we built.
Bajada New Energy runs across renewables and home water treatment, sectors where the buying decision is considered, the consideration window is long, and lead quality matters far more than lead volume alone. The brief was a pipeline the sales team could rely on. Not a spike, not a one-off burst, but a steady flow of genuine enquiries at a cost that made the numbers work month after month. We ran a multi-channel lead generation program across paid social and Google Search, spanning the full product range from solar to water filtration, and tuned it over a five-month run so efficiency improved as we learned which audiences, messages and search terms produced real buyers.
Key achievements.
Blended cost per lead across all channels
Cost per conversion on Google Search
Conversion rate on Google Search
Predictable pipeline for the sales team
Paid search results.
Search traffic feeding the qualified pipeline
Services delivered.
Paid Media
A multi-channel lead engine built across paid social and Google Search for the renewables market.
Meta Ads
Audiences and messaging aligned to the considered, high-intent nature of solar and energy buyers.
Google Ads
Google Search optimised specifically for conversion rate, not just clicks.
Lead Generation
A steady, predictable flow of enquiries the sales team could work consistently.
Strategy & Consulting
Audiences and search terms tuned over a five-month run to drive cost per lead down as data compounded.
Campaign strategies.
Multi-channel lead engine
Built a multi-channel lead engine across paid social and Google Search for the renewables market.
Tuned over five months
Tuned audiences and search terms over a five-month run to drive cost per lead down as data compounded.
Intent-aligned messaging
Aligned messaging to the considered, high-intent nature of solar and energy buyers.
Conversion-first search
Optimised Google Search specifically for conversion rate, not just clicks.
Predictable flow
Delivered a steady, predictable flow of enquiries the sales team could work consistently.
What it proved.
1,305 leads at a 5.28 blended cost, with Google Search converting at nearly 9%, is what a real lead engine looks like. Bajada New Energy got a pipeline the sales team can count on, built to get more efficient the longer it runs.
The advantage.
A dependable pipeline that let the sales team plan, not react
Lead cost held at an efficient blended level across the full run
High-intent Google Search traffic converting at a strong rate
A proven, repeatable lead model in a competitive renewables market
What our clients say.
The Growth Bully's targeted approach brought us quality leads, increasing inquiries and bookings for Busy Bee. Their commitment made a real difference.
Duncan Friggieri
Business Development Manager at Busy BeeThe Growth Bully has been a true partner, delivering tailored strategies that drive lasting growth and impactful results.
Alexia Sant Manduca
Director at Fontanella Tea Garden & Vinum Wine BarThe Growth Bully's campaign boosted engagement and delivered results for our core skincare offerings.
Maria Bugeja
CEO at NiumeeThe Growth Bully revolutionized our eCommerce sales with precise targeting and optimized ads, achieving impressive ROI.
Carolina
Marketing Manager at LiquigasWorking with The Growth Bully has been seamless and rewarding. Their professionalism and strategic approach consistently deliver impressive results.
Joseph Barbara
Director at James CaterersThe Growth Bully has been an exceptional partner, combining professionalism and expertise to consistently deliver outstanding results.
Zach Ciappara
CEO at FreeHourOther projects.
Let's get started.
Book a call. We'll look at what you are running, where the money leaks, and what we would fix first.